Posts Tagged ‘cool factor

10
Apr
13

The Cool Battle…. PR is not winning.

Fi-effing-nally… 050513 is the day Malaysians decides.

If numbers are to be believed, there are over 2 million new voters… and many are the young who looks for “cool” factor.

Many are, although tech and internet savvy, still either underinformed or easily swayed by whatever is on social media and online.

That’s why BN’s expensive campaign is promoting Najib like a presidential candidate.

That’s why BN is spending RM70 million last month alone on PR campaigns…. billboards, mainstream media, social media (noticed the amount of disgustingly blue propoganda on the flash ads on the webpages, smart phone apps???)

It is also rumoured that BN’s machineries (like Star Publications)  and rich cronies have bought up influential alternative medias like BFM Radio (heard playing 1Malaysia ads lately), The Malaysian Insider (noticed the reporting is now watered down), The Edge, LiTV etc…

[Post correction 110413: BFM Radio may not have been acquired but 1Malaysia ads have been heard on air. The 2 popular stations that have been acquired are RedFM and CapitalFM]

 

Hell…. they are maximising the BN Blue colour without party names and leaders’pictures except the “popular” Najib.

From what some quarters are reporting…. it’s working… BN is gaining grounds among the youngs.

The point is this – PR is hardworking, honest, victimised, the new hope and all that… and they have all learned Malaysians who want an end to BN’s politics and a free and fair Malaysia in their pocket…. BUT, they lack the COOL FACTOR.

Something has to be done quickly and effectively to appeal to these young and swaying new voters…. or BN will win.




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